I was surfing the web today and noticed that a big trend is using the word “sloganeer.”
Sloganeer is defined as “someone who coins and uses slogans to promote a cause”
(source:www.thefreedictionary.com/sloganeer)

Wow, Deja Vu for this old dog! I recall my early days as an Advertising Specialty Counselor (that’s what we called ourselves in the late 80’s). I was at my first table top show, where all of our suppliers and manufactures with products they hoped would be discovered had a small 8 ft exhibit. I met this guy who called himself Jimmy Jingle. Jimmy had it all: sunglass, hats, bow ties, and shoelaces all imprinted with -you guessed it- Jimmy Jingle. This outfit drove home the fact the Jimmy could offer you anything with your imprint on it.

At this time, I think Jimmy was pushing 70 years of age. He generously let me pick his brain, and gave me a ton of insight about the promotional products industry. Jingle explained that in his early days there were a very limited number of imprintable products available for his clients to buy. I believe he said the top 10 included ashtrays, lighters, matchbooks, pens, shoehorns, tape measures, shot glasses, and a few others that slip my mind. Anyway, to sell this limited product line Jimmy would have to come up with creative slogans. For example, why would a gas station want to give away shoes horns? With Jimmy’s creative jingles, he had persuaded many a service station owner to do just that. Thousands of shoe horns were sold personalized witht the message “slip on into XYZ company for a speedy oil change.” Jimmy Jingle proclaimed to be the best jingle writer in the industry. He was definitely a salesman people would remember.

So in keeping with the trends, I am considering a name change. How does Sylvester Sloganeer fit? We really can help you come up with slogans, but more importantly we offer an extensive line of products; Jimmy Jingle would be envious of the products that we can have emblazoned with your slogan.

We even offer imprints on walnuts!

See www.imprintitms.com/walnut.htm