Conference Information Packets on USB Drives

Call them flash drives, pen drives, USB drives, or memory sticks.
In any case it’s a whole lot easier to have a user manual, conference information, or catalog on a memory stick small enough to put in your pocket.

Not so long ago our conference and tradeshow clients would order three ring binders with printed tabs and then have someone collate all materials printed at the copy center.

The trend now is memory sticks. For $10-$20 you can have a memory stick printed with your conference logo, or a custom imprinted USB drive printed with a sponsor’s advertising message or web address. On this little bugger, not much larger than a pack of juicy fruit gum, you can fit the whole conference program. You can also offer plenty of space for attendees to store their own conference notes.

These custom printed pen drives are all the rage.

Many people have one, but everyone welcomes another. They are much easier to carry than a conference bag full of brochures, conference schedules, and maps.
At first the price tag may seem high, but think again.

ImprintItems.com offers many styles and memory sizes.

Here is a comparison from just 10 years ago.
This is what a client of ours ordered for a conference:

500 3-ring binders printed with conference logo on the front and a map on the back: cost $4.90/each
500 sets of printed tabs x $1.45/set
500 sets of printed material 200 pages each =$3.50 set
500 programs showing many advertiser’s logos and products @ .90/each
Then they hand-collated brochures for local restaurants, museums etc and added those.

For this price they could now put the conference logo and website and all materials on a memory stick to be handed to all attendees at registration.

We can accommodate all of your information needs on one small memory stick. You can put all of the above information on these and more. Some of our clients offer sponsors a chance to offer their complete catalog on the pen drives. Imagine how much more value this holds for an advertiser than simply listing a name and phone number in a directory.

Also, after the tradeshow, many sponsors would take the attendees list and mail each of them a catalog.
Catalog cost $2 x 500 people = $1000
Postage cost 500 mailings x $3 /each = $1500.
Assembly of mailing = $??
These sponsors typically may have paid $200 for a directory listing.
The same could be accomplished more easily, and potentially for less cost, by utilizing flash drives to their full potential.

This is an “Everyone Wins” situation.
The attendees no longer need to pay to ship a box of catalogs back to the office. For the advertiser or sponsor, it’s better yet. Why? Because many attendees facing the hassle of packing this information back to the shop with them would simply throw bags of materials in the garbage before leaving the hotel on their way to the airport.

No one, and I mean almost nobody will through away a memory stick!